Providing accessibility recommendations for company-wide implementation
Business Context
Conducting in-depth user research
The design process began with in-depth user research to understand the needs and challenges of individuals looking to monitor their health. This involved interviews and surveys to gather insights into their health habits and preferences.
Designing personalised health dashboards
Based on the research findings, I focused on designing personalised health dashboards. These dashboards provided users with a comprehensive overview of their health metrics, including heart rate, steps, and sleep patterns, all customised to their specific health goals.
Integrating AI-powered health advice
A significant feature was the integration of AI-powered health advice. This involved designing an interface that provided users with personalised health tips and reminders based on their health data, encouraging them to maintain healthy habits.
Sprint 1
secondary research, idea brainstorming
Opportunity
From our secondary research, we realized that people spend a lot of time behind the wheel - more than an hour daily. Almost half of Americans (45%) go to their car to have a private moment to themselves.
Sprint 2
LOW-FIDELITY PROTOTYPES, VALIDATION, ITERATION
Writing value proposition hypothesis and opportunity brief for each idea
Creating visual stimuli (storyboards, low-fidelity prototypes) for concept testing
Defining research questions and recruitment criteria to interview 4 EV users through dScout
Surround Snap
An EV camera feature that allows the driver to take pictures of their surroundings with the click of a single button.
Sprint 3
high-fidelity prototyping, pitch deck
Challenges
Making tradeoffs between ease of use and personalization
Before moving to high-fidelity designs, we had to decide on the capture angle and number of photos, which influenced whether we stuck with our single-button feature or opted for more steps.
Approach
Before moving to high-fidelity designs, we had to decide on the capture angle and number of photos, which influenced whether we stuck with our single-button feature or opted for more steps.
Before moving to high-fidelity designs, we had to decide on the capture angle and number of photos, which influenced whether we stuck with our single-button feature or opted for more steps.
Approach
Before moving to high-fidelity designs, we had to decide on the capture angle and number of photos, which influenced whether we stuck with our single-button feature or opted for more steps.
Outcome
The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.
As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.
